Building a Personal Brand on Social Media

October 25, 2017

As students, we constantly challenge ourselves in an attempt to reach our goals. We are in an extraordinary time to be developing professionally, and although the job market

competition is fierce, it has never been easier to differentiate yourself from your peers. However, to accomplish this you MUST transition your social media accounts to represent you professionally. Yeah, we get HOCO was a good time, but unfortunately employers aren’t impressed by your total-frat status. 

Have you ever thought about why you didn’t get that job, or how to show potential employers that you’re the right person for that position you’ve been dreaming about? The simple answer is that you’re not utilizing social media to build your brand! Now, are you ready to start? Great! 


From the get-go, social media should be used as a tool to demonstrate your expertise in a subject by developing influence (or followers). Not to demonstrate your funneling skills, so delete those pictures if you have any. Think of it as your portfolio and your first impression with employers. If you’re interested in a certain subject, or position, consider creating content to backup your claims. You could accomplish this by creating a blog, youtube channel or free downloadable content to prove to employers that you’ve got what it takes to excel in that field or position. Additionally, by doing this, it enables employers to identify your uniqueness and strengths. I guarantee that your content will say much more about you than your resume. 


But how do you create content that’s relevant to your prospective employers or followers. Well, contrary to popular belief, creating unstructured content and seeing what works will generally be a total waste of your time. Instead, you should begin by taking a marketing approach to deciding on content. Start by asking yourself who is the ideal person you are looking to impress. Then think about what would create the most value for your ideal employer or follower (this should follow a content theme). Be sure to be concise in your delivery and edit to “cut the fat” as much as possible. You’ll be thankful that you did. Then finally, remember to remain consistent with how many times you plan to post a month. This will show employers that you’re not just doing it for the sake of a job and plan to stop once you get it. Then before you know it you’ll have a loyal following, influence, and a great portfolio! 

Bonus tip: Depending on your field of study, you should know which medium is right for you. If you’re an upcoming artist, use it as your own personal portfolio. Consider using Behance, Instagram, Tumblr and Facebook pages to build your portfolio. If you’re a business student, LinkedIn should be a priority. It’s the easiest way to get your brand in front of potential recruiters and reach out to them (which you should do!). Knowing which medium is right for you doesn’t mean you should pick your favourite platform, but rather you should understand where your target audience is! 


Well that’s it! These are your actionable steps to get you started on building your own personal brand. These steps do take a considerable amount of time and effort to become 

rewarding. So remember to set goals, stick with the process, and watch as you develop the voice of an expert. 


To summarize these steps: 


No. 0 Clean up your profile 

No. 1 Identify your ideal viewer 

No. 2 Identify the best way to create value for theme 

No. 3 Pick the platform that’s right for you 

No. 4 Follow a theme and remain consistent 

No. 5 Reach-out and engage! 



Thanks for reading, I hope you’ve found this information helpful! 


You can find me on my social media accounts: 


If you have any question feel free to reach out: 


Connor Roy Shaw

Director of Marketing, DECA U Guelph 2016-2017

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